Affiliate Knowledge Centre

A practical library for building clear, ethical and conversion-aware campaigns.

Choosing the right offer

Start with audience need, not commission size. Explain who the offer is for, what problem it addresses, what is included, what is not included and where the visitor can verify current conditions.

Creating useful content

Strong affiliate content answers real questions: suitability, process, price context, expected next steps, limitations, support and alternatives. Use original analysis rather than copying sales text.

Placement and calls to action

Place links where the reader is ready for a next step. Use descriptive buttons such as “Review programme details” or “Check current eligibility.” Avoid deceptive buttons, fake system notices and accidental clicks.

Disclosure

Disclose the affiliate relationship clearly and close to the recommendation. Disclosure should be understandable in the language of the page and must not be hidden in a remote policy page.

Measuring responsibly

Evaluate qualified clicks, completed actions, refund rate and audience feedback—not raw click volume alone. Improve clarity when users arrive with incorrect expectations.